Paul Peterzell
I have a passion for finding the hidden meaning in consumer behavior. I’ve led insights teams at Charles Schwab and Wells Fargo and led research initiatives at Nestle. If you integrate multiple sources of information, and use your team to think creatively, you can find that key “aha” moment that leads to a better product, service, or customer experience. This site is to share some of my thinking; if you like it, challenge me with new ideas to pursue!