{"id":358,"date":"2020-10-20T17:25:50","date_gmt":"2020-10-20T17:25:50","guid":{"rendered":"https:\/\/market-wisdom.com\/?p=358"},"modified":"2020-10-20T17:33:29","modified_gmt":"2020-10-20T17:33:29","slug":"covid-cocoon-spending-jumps","status":"publish","type":"post","link":"https:\/\/market-wisdom.com\/index.php\/2020\/10\/20\/covid-cocoon-spending-jumps\/","title":{"rendered":"COVID cocoon spending jumps"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/market-wisdom.com\/wp-content\/uploads\/2020\/10\/August-BEA-in-home-spend.png?resize=831%2C593&#038;ssl=1\" alt=\"\" class=\"wp-image-359\" width=\"831\" height=\"593\" srcset=\"https:\/\/i0.wp.com\/market-wisdom.com\/wp-content\/uploads\/2020\/10\/August-BEA-in-home-spend.png?resize=1024%2C731&amp;ssl=1 1024w, https:\/\/i0.wp.com\/market-wisdom.com\/wp-content\/uploads\/2020\/10\/August-BEA-in-home-spend.png?resize=300%2C214&amp;ssl=1 300w, https:\/\/i0.wp.com\/market-wisdom.com\/wp-content\/uploads\/2020\/10\/August-BEA-in-home-spend.png?resize=768%2C548&amp;ssl=1 768w, https:\/\/i0.wp.com\/market-wisdom.com\/wp-content\/uploads\/2020\/10\/August-BEA-in-home-spend.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Background<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve seen spending recovering over the course of the COVID pandemic; as summer wound down, August 2020 personal consumption spending was only 2% below August 2019.&nbsp;&nbsp;But given that some spending is still depressed (hotels, airlines, public events), where has spending increased to compensate?&nbsp;&nbsp;We already know Americans are getting outside more than the rest of the world \u2013 see a&nbsp;<a href=\"https:\/\/market-wisdom.com\/index.php\/2020\/08\/14\/americans-spend-to-get-out-covid-cruising\/\">previous post<\/a>.&nbsp;&nbsp;But what is driving at-home COVID cocoon spending jumps?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Findings<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Living costs \u2013 <\/strong>gotta eat and clean:\u00a0\u00a0\u00a0Grocery purchases are up 10% (over $8B\/month), along with household supplies (10%).<\/li><li><strong>Working costs:\u00a0\u00a0<\/strong>Electricity costs are up 8% as people use more at home.\u00a0\u00a0Computer and software spending is up 19% which one would think is work related, unless it\u2019s a rush to play Call of Duty or Fortnite.<\/li><li><strong>Playing costs:\u00a0\u00a0\u00a0<\/strong>The recreational category, driven by games, hobbies, and pets, is up 13%.\u00a0\u00a0There has also been a big jump in spending on household furnishings as we turn our eyes to improving our homes.<\/li><li><strong>Reading?!? \u2013 <\/strong>The newspaper and periodicals category is up 24%\/$1.1 billion a month!\u00a0\u00a0The BEA indicates that the big jump was in digital subscriptions in April and May.\u00a0\u00a0Conde Nast reports a\u00a0<a href=\"https:\/\/www.buzzfeed.com\/joeydurso\/coronavirus-media-industry-good-news\">doubling<\/a>\u00a0in new subscriptions.\u00a0<strong>\u00a0<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em><a href=\"https:\/\/market-wisdom.com\/index.php\/sign-up-for-cool-weekly-insights\/\">Sign up for the weekly insights email!<\/a><\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Implications<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s obvious that when we spend more time at home, we spend more money at home.&nbsp;&nbsp;That part of these findings is unlikely to shock anyone.&nbsp;&nbsp;Of more interest is the impact of the trends of COVID cocoon spending jumps:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Will employers compensate for home office expenses?&nbsp;&nbsp;Electricity and office furnishings are added expenses to working at home.&nbsp;&nbsp;Of course, they\u2019re offset by lower costs for commuting and clothing (both of which have dropped in the past 6 months) so perhaps we call it a wash.<\/li><li>Will the home nesting projects continue?&nbsp;&nbsp;At some point, presumably we will have redone the guest room, replanted the garden, and painted the kitchen.&nbsp;&nbsp;Subsequently, spending on home improvements should fall.<\/li><li>Will reading make a comeback?&nbsp;&nbsp;Whether we are seeking more pleasure in reading, more information during the campaign cycle, or just something to peruse in the bathroom, this is an interesting trend that might suggest a return to quieter pleasures.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The small print<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The spending data comes from the&nbsp;<a href=\"https:\/\/apps.bea.gov\/iTable\/iTable.cfm?reqid=19&amp;step=2#reqid=19&amp;step=2&amp;isuri=1&amp;1921=underlying\">BEA<\/a>.&nbsp;&nbsp;The spending increases are not adjusted for inflation, though inflation was very low during the last year so this doesn\u2019t change the conclusions.&nbsp;&nbsp;The changes in spending vs. August 2019 are almost the same as if we compared to February 2020, the last pre-pandemic impact month.&nbsp;&nbsp;Household supplies is primarily cleaning products and paper products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Background We\u2019ve seen spending recovering over the course of the COVID pandemic; as summer wound down, August 2020 personal consumption spending was only 2% below August 2019.&nbsp;&nbsp;But given that some spending is still depressed (hotels, airlines, public events), where has spending increased to compensate?&nbsp;&nbsp;We already know Americans are getting outside more than the rest of &hellip; <a href=\"https:\/\/market-wisdom.com\/index.php\/2020\/10\/20\/covid-cocoon-spending-jumps\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;COVID cocoon spending jumps&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,1],"tags":[],"class_list":["post-358","post","type-post","status-publish","format-standard","hentry","category-covid-financial-behavior","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COVID cocoon spending jumps<\/title>\n<meta name=\"description\" content=\"Spending has almost recovered to pre-pandemic levels. 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A big driver is at-home COVID cocoon spending jumps -- to live, to work, to play.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/market-wisdom.com\/index.php\/2020\/10\/20\/covid-cocoon-spending-jumps\/\" \/>\n<meta property=\"og:site_name\" content=\"Winning with the financial services consumer\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-20T17:25:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-20T17:33:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/market-wisdom.com\/wp-content\/uploads\/2020\/10\/August-BEA-in-home-spend-1024x731.png\" \/>\n<meta name=\"author\" content=\"Paul Peterzell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Peterzell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/market-wisdom.com\\\/index.php\\\/2020\\\/10\\\/20\\\/covid-cocoon-spending-jumps\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/market-wisdom.com\\\/index.php\\\/2020\\\/10\\\/20\\\/covid-cocoon-spending-jumps\\\/\"},\"author\":{\"name\":\"Paul Peterzell\",\"@id\":\"https:\\\/\\\/market-wisdom.com\\\/#\\\/schema\\\/person\\\/2d29e9fa6e75d8179946e55eed0acfa8\"},\"headline\":\"COVID cocoon spending jumps\",\"datePublished\":\"2020-10-20T17:25:50+00:00\",\"dateModified\":\"2020-10-20T17:33:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/market-wisdom.com\\\/index.php\\\/2020\\\/10\\\/20\\\/covid-cocoon-spending-jumps\\\/\"},\"wordCount\":455,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/market-wisdom.com\\\/#\\\/schema\\\/person\\\/2d29e9fa6e75d8179946e55eed0acfa8\"},\"image\":{\"@id\":\"https:\\\/\\\/market-wisdom.com\\\/index.php\\\/2020\\\/10\\\/20\\\/covid-cocoon-spending-jumps\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/market-wisdom.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/August-BEA-in-home-spend-1024x731.png\",\"articleSection\":[\"COVID financial behavior\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/market-wisdom.com\\\/index.php\\\/2020\\\/10\\\/20\\\/covid-cocoon-spending-jumps\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/market-wisdom.com\\\/index.php\\\/2020\\\/10\\\/20\\\/covid-cocoon-spending-jumps\\\/\",\"url\":\"https:\\\/\\\/market-wisdom.com\\\/index.php\\\/2020\\\/10\\\/20\\\/covid-cocoon-spending-jumps\\\/\",\"name\":\"COVID cocoon spending jumps\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/market-wisdom.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/market-wisdom.com\\\/index.php\\\/2020\\\/10\\\/20\\\/covid-cocoon-spending-jumps\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/market-wisdom.com\\\/index.php\\\/2020\\\/10\\\/20\\\/covid-cocoon-spending-jumps\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/market-wisdom.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/August-BEA-in-home-spend-1024x731.png\",\"datePublished\":\"2020-10-20T17:25:50+00:00\",\"dateModified\":\"2020-10-20T17:33:29+00:00\",\"description\":\"Spending has almost recovered to pre-pandemic levels. 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